» Từ khóa: Marketing research

Giáo trình nghiên cứu thị trường/ Nguyễn Đình Thọ, Nguyễn Thị Mai Trang. -- . -- Tp.Hồ Chí Minh : Kinh tế Tp. Hồ Chí Minh, 2015 259tr. ; 24cm Dewey Class no. : 658.83 -- dc 23Call no. : 658.83 N573-T449

 10 p hcmute 19/04/2022 264 0 Download

Từ khóa: 1. Marketing research. I. Nguyễn Thị Mai Trang.

Introducing a million-dollar business model that you can do from home, on the road, or in your spare time Mary Ellen Tribby, founder of Working Moms Only, has created and perfected a business model that is 500% more profitable than blogging, that you can do from home, from an office, or from anywhere in the world, that's easy to learn, and extremely profitable. With it, Mary Ellen has made millions through her various own businesses and her...

 12 p hcmute 26/08/2020 332 1 Download

Từ khóa: Marketing research, Marketing research, New business enterprises, Management.

This book is a practical guide to sensory evaluation methods and techniques in the food, cosmetic and household product industries. It explains the suitability of different testing methods for different situations and offers step-by-step instructions on how to perform the various types of tests. Covering a broad range of food and non-food product applications, the book is designed to be used as a practical reference in the testing environment;...

 9 p hcmute 17/08/2020 474 3 Download

Từ khóa: Food Industry -- Handbooks, Household Products -- Handbooks, Marketing -- Methods -- Handbooks, Research Design -- Handbooks, Sensory evaluation

Discover how to gauge your online success based on social media metrics with so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience. You'll learn to sift through all the...

 16 p hcmute 14/08/2020 366 1 Download

Từ khóa: Internet marketing, Internet marketing, Marketing research, Online social networks, Social media, Economic aspects

Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed, to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical...

 7 p hcmute 13/08/2020 424 1 Download

Từ khóa: Marketing -- Management, Marketing -- Technological innovations, Quantitative research.

This invaluable book attempts to bridge business management andscientific management practices so as to foster better understandingbetween the two entities. It focuses on commercialization of researchoutcomes. Using cases extensively to illustrate practical difficultiesencountered in working across functional barriers, the book alsoprovides guidelines on how these difficulties can be overcome

 17 p hcmute 03/08/2020 371 1 Download

Từ khóa: New products -- Marketing, Research, Industrial -- Economic aspects

MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 10e, International Edition ensures the reader develops a strong conceptual as well as practical understanding of marketing research as its practiced today. The books thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. New Qualtrics research activities and coverage of SPSS 17 offer...

 20 p hcmute 12/04/2019 408 1 Download

Từ khóa: Marketing research, Dawn Iacobucci, Gilbert A. Churchill

In this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

 18 p hcmute 12/04/2019 379 1 Download

Từ khóa: Basic marketing research, Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter

The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm’s current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.

 19 p hcmute 12/04/2019 374 1 Download

Từ khóa: Essentials of marketing research, William G.Zikmunds, Barry J. Babin

Exploring marketing research/ William G. Zikmund, Barry J. Babin. -- Australia.: South-Western, 2007 414p; 28cm ISBN 100324317522 ISBN 139780324317527 1. Marketing research. Dewey Class no. : 658.83 -- dc 22Call no. : 658.83 Z68 Dữ liệu xếp giá SKN006111 (DHSPKT -- KD -- )

 12 p hcmute 22/10/2013 465 1 Download

Từ khóa: Marketing research