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Marketing research : Methodological foundations
MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 10e, International Edition ensures the reader develops a strong conceptual as well as practical understanding of marketing research as its practiced today. The books thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. New Qualtrics research activities and coverage of SPSS 17 offer...
20 p hcmute 12/04/2019 401 1
Từ khóa: Marketing research, Dawn Iacobucci, Gilbert A. Churchill
In this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
18 p hcmute 12/04/2019 369 1
Từ khóa: Basic marketing research, Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter