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Marketing research : Methodological foundations

MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 10e, International Edition ensures the reader develops a strong conceptual as well as practical understanding of marketing research as its practiced today. The books thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. New Qualtrics research activities and coverage of SPSS 17 offer first-hand practice with some of the most popular online survey tools used in business today. With its proven applications, clear presentation, and variety of timely cases..

Từ khóa: Marketing research, Dawn Iacobucci , Gilbert A. Churchill

20 p ovanke 12/04/2019 402 1

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