» Từ khóa: marketing management

With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing provides the skills vital for successful engagement with marketing across all areas of society. Call no. : 658.8 B162

 28 p hcmute 06/07/2023 73 0 Download

Từ khóa: Marketing, Marketing -- Gestion, Marketing -- Management.

Tiếp thị tại sao kim: Khai thác tính nữ trong mỗi người/ Hermawan Kartajaya; Lan Phương, Thanh Huyền, Phương Hoa (dịch). -- H.: Lao động Xã hội, 2007 323tr.; 21cm Dewey Class no. : 658.8 -- dc 22Call no. : 658.8 K18

 14 p hcmute 19/04/2022 226 0 Download

Từ khóa: 1. Management. 2. Marketing. 3. Nghệ thuật tiếp thị. 4. Tiếp thị. I. Lan phương, dịch. II. Phương Hoa, Dịch. III. Thanh Huyền, Dịch. IV. Trịnh Minh Giang Hiệu đính.

Sách gồm 3 phần : + Phần 1 : Bối cảnh kinh doanh và thách thức+ Phần 2 : Chiến lượt tạo dựng giá trị+ Phần 3 : Chiến thuậtSách có tại Thư viện khu A, phòng mượnSố phân loại: 658.8 K18

 14 p hcmute 15/06/2021 250 0 Download

Từ khóa: Management, Marketing, Nghệ thuật tiếp thị, Tiếp thị

Introducing a million-dollar business model that you can do from home, on the road, or in your spare time Mary Ellen Tribby, founder of Working Moms Only, has created and perfected a business model that is 500% more profitable than blogging, that you can do from home, from an office, or from anywhere in the world, that's easy to learn, and extremely profitable. With it, Mary Ellen has made millions through her various own businesses and her...

 12 p hcmute 26/08/2020 323 1 Download

Từ khóa: Marketing research, Marketing research, New business enterprises, Management.

Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed, to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical...

 7 p hcmute 13/08/2020 412 1 Download

Từ khóa: Marketing -- Management, Marketing -- Technological innovations, Quantitative research.

Resource added for the Marketing program 101043, Digital Marketing 311045, and Design and Graphic Technology program 101117.{u200B}

 8 p hcmute 13/08/2020 336 1 Download

Từ khóa: Marketing, Marketing Management -- Textbooks, Marketing -- Textbooks. I. Hair, Joe F. . II. McDaniel, Carl.

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together-one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective....

 7 p hcmute 13/08/2020 336 1 Download

Từ khóa: Customer relations, Customer relations, Management, Relationship marketing

Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential.

 23 p hcmute 13/08/2020 288 1 Download

Từ khóa: Advertising media planning, Advertising, Advertising media planning, Marketing, Small business marketing, Decision making, Management

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology...

 20 p hcmute 12/08/2020 325 1 Download

Từ khóa: Marketing, Marketing -- Management

Covers the concepts and theories of creating and implementing a marketing strategy and focuses on the strategic planning process and marketing's cross/inter-functional relationships. This text helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy.

 15 p hcmute 12/08/2020 332 1 Download

Từ khóa: Marketing -- Management

While this text's original structure and philosophy have been kept intact, in this edition the authors place an increasing importance on finding or developing effective frameworks that illustrate today's important supply chain issues. At the same time, motivated by new industry developments, they have added new material on a variety of topics, while increasing the coverage of others. Additionally, the authors continue to provide...

 23 p hcmute 12/08/2020 615 2 Download

Từ khóa: Business logistics, Industrial procurement, Marketing channels -- Management, Physical distribution of goods -- Management

This study guide provides you with key resources to help you complete the core units of the BTEC Higher National in Business. It contains selections from market-leading text books that are used on Higher Education programmes worldwide and it is supported with online resources.

 13 p hcmute 20/07/2020 378 1 Download

Từ khóa: Business strategy, Managing Financial Resources and Decisions, Marketing Principles