» Từ khóa: marketing technological innovations

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Food industry design, technology, and innovation

Food products have always been designed, but usually not consciously. Even when design has been part of the process, it has often been restricted to considerations of packaging, logos, fonts and colors. But now design is impacting more dramatically on the complex web that makes up our food supply, and beginning to make it better. Ways of thinking about design have broad applications and are becoming central to how companies compete. To...

13 p hcmute 14/08/2020 353 1

Từ khóa: Branding (Marketing), Branding (Marketing), Food, Food presentation, Packaging, Technological innovations
The analytical marketer: how to transform your marketing organization

Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed, to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical...

7 p hcmute 13/08/2020 413 1

Từ khóa: Marketing -- Management, Marketing -- Technological innovations, Quantitative research.

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