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  • Marketing research : Methodological foundations

    Marketing research : Methodological foundations

    MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 10e, International Edition ensures the reader develops a strong conceptual as well as practical understanding of marketing research as its practiced today. The books thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. New Qualtrics research activities and coverage of SPSS 17 offer...

     20 p hcmute 12/04/2019 372 1

    Từ khóa: Marketing research, Dawn Iacobucci, Gilbert A. Churchill

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