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This invaluable book attempts to bridge business management andscientific management practices so as to foster better understandingbetween the two entities. It focuses on commercialization of researchoutcomes. Using cases extensively to illustrate practical difficultiesencountered in working across functional barriers, the book alsoprovides guidelines on how these difficulties can be overcome
17 p hcmute 03/08/2020 364 1
Từ khóa: New products -- Marketing, Research, Industrial -- Economic aspects