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  • Essentials of marketing research

    Essentials of marketing research

    The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm’s current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.

     19 p hcmute 12/04/2019 365 1

    Từ khóa: Essentials of marketing research, William G.Zikmunds, Barry J. Babin

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