» Từ khóa: new products marketing

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The w. chan kim & renée mauborgne blue ocean strategy reader

The w. chan kim & renée mauborgne blue ocean strategy reader/ W. Chan Kim, Renee Mauborgne. -- Boston, Massachusetts: Harvard Business Review Press, 2017 xiv, 205p.; 21cm Call no. : 658.802 K49

9 p hcmute 07/11/2022 302 0

Từ khóa: Market segmentation, New products. I. Mauborgne, Renée.
Strategic technology management: Building bridges between sciences, engineering, and business management

This invaluable book attempts to bridge business management andscientific management practices so as to foster better understandingbetween the two entities. It focuses on commercialization of researchoutcomes. Using cases extensively to illustrate practical difficultiesencountered in working across functional barriers, the book alsoprovides guidelines on how these difficulties can be overcome

17 p hcmute 03/08/2020 364 1

Từ khóa: New products -- Marketing, Research, Industrial -- Economic aspects
50 best business ideas: Of the last 50 years

"50 Best Business Ideas takes a look back at the business world over the past 50 years, revealing the ideas and innovations that have changed how we do business - from the humble post-it note that we still use and love today to the revolutionary fax machine that changed business for the better and formed the beginnings of the speedier, fast moving business world as we know it today. 50 Best Business Ideas takes a look at the ideas, inventions...

9 p hcmute 10/07/2020 275 1

Từ khóa: Inventions, Marketing, History, New products, Success in business.

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