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Strategic technology management: Building bridges between sciences, engineering, and business management

This invaluable book attempts to bridge business management andscientific management practices so as to foster better understandingbetween the two entities. It focuses on commercialization of researchoutcomes. Using cases extensively to illustrate practical difficultiesencountered in working across functional barriers, the book alsoprovides guidelines on how these difficulties can be overcome

Từ khóa: New products -- Marketing, Research, Industrial -- Economic aspects

17 p ovanke 03/08/2020 328 1

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