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Essentials of marketing research

The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm’s current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.

Từ khóa: Essentials of marketing research, William G.Zikmunds, Barry J. Babin

19 p ovanke 12/04/2019 366 1

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