» Từ khóa: Managing

An introduction to management, this text includes concepts and practices, and discusses companies large and small. Topics covered include: understanding e-business; six sigma; workplace violence; knowledge workers; Internet job searches; and visionary leadership.

 19 p hcmute 13/08/2020 513 1 Download

Từ khóa: Management

This edition has been updated to reflect world events and their ramifications on international business. It includes three case studies illustrating the challenges and principles of international marketing, and encourages students to apply chapter concepts in minicases at the end of each chapter

 30 p hcmute 13/08/2020 618 1 Download

Từ khóa: International business enterprises -- Management, International business enterprises, International economic relations

Operations Management: Contemporary Concepts and Cases, is an ideal book for the instructor seeking a short text with cases. This book employs a cross-functional perspective, appealing to non-majors and practical for use in an MBA level course in operations management. The size and price of the book also make the text attractive for the cross-functional curriculum where students are required to purchase more than one text. The cases offer...

 16 p hcmute 12/08/2020 530 2 Download

Từ khóa: Production management, Quản trị sản xuất

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology...

 20 p hcmute 12/08/2020 395 1 Download

Từ khóa: Marketing, Marketing -- Management

Covers the concepts and theories of creating and implementing a marketing strategy and focuses on the strategic planning process and marketing's cross/inter-functional relationships. This text helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy.

 15 p hcmute 12/08/2020 406 1 Download

Từ khóa: Marketing -- Management

When asked to define the ideal leader, many would emphasize traits such as intelligence, toughness, determination, and vision―the qualities traditionally associated with leadership. Often left off the list are softer, more personal qualities―but they are also essential. Although a certain degree of analytical and technical skill is a minimum requirement for success, studies indicate that emotional intelligence may be the key attribute that...

 5 p hcmute 12/08/2020 363 1 Download

Từ khóa: Leadership, Management

This is the book that established "emotional intelligence" in the business lexicon and made it a necessary skill for leaders. Managers and professionals across the globe have embraced Primal Leadership, affirming the importance of emotionally intelligent leadership. Its influence has also reached well beyond the business world: the book and its ideas are now used routinely in universities, business and medical schools, and professional...

 11 p hcmute 12/08/2020 467 1 Download

Từ khóa: Emotional intelligence, Executive ability, Leadership -- Psychological aspects, Management -- Psychological aspects

Who hasn’t left the office after a particularly frustrating day wondering what they could have done to turn a negative experience into a positive one? Perhaps it was a difficult conversation with a domineering boss, or an encounter with a know-it-all peer who made you feel insecure. Would you believe the way you react to these interactions likely stems from the dynamics you experienced as a child? Could it be that your childhood persona has...

 4 p hcmute 12/08/2020 443 1 Download

Từ khóa: Control (Psychology), Control (Psychology), Executive ability, Industrial psychology, Management, Psychological aspects

While this text's original structure and philosophy have been kept intact, in this edition the authors place an increasing importance on finding or developing effective frameworks that illustrate today's important supply chain issues. At the same time, motivated by new industry developments, they have added new material on a variety of topics, while increasing the coverage of others. Additionally, the authors continue to provide...

 23 p hcmute 12/08/2020 700 2 Download

Từ khóa: Business logistics, Industrial procurement, Marketing channels -- Management, Physical distribution of goods -- Management

Protect the earth and your bottom line If you need the best practices and ideas for turning sustainability into competitive advantage--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Craft strategy to compete on green turf - Redesign your business model, products, and processes to achieve green goals - Parlay...

 5 p hcmute 12/08/2020 370 1 Download

Từ khóa: Business enterprises -- Environmental aspects, Business enterprises, Environmental responsibility, Management, Social responsibility of business, Environmental aspects

If you read nothing else on managing people, read these 10 articles (featuring “Leadership That Gets Results,” by Daniel Goleman). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your employees' performance.HBR's 10 Must Reads on Managing People will inspire you to:Tailor your management styles to fit your peopleMotivate with more responsibility, not more...

 4 p hcmute 12/08/2020 358 3 Download

Từ khóa: Knowledge management -- Motivation, Management

Today's employees are often called upon to make presentations, whether to colleagues in the office or to customers and clients. The ability to speak confidently and persuasively is a valuable, career-enhancing skill for any employee and an asset to any employer. Difficulty with public speaking, whether from fear or insufficient training, can hinder career advancement. But with preparation and practice, you can master the art of making...

 10 p hcmute 12/08/2020 443 1 Download

Từ khóa: Business presentations, Business presentations, Executives, Management, Public speaking, Workshops (Adult education), Study and teaching, Training of