» Từ khóa: Managing

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together-one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective....

 7 p hcmute 13/08/2020 431 1 Download

Từ khóa: Customer relations, Customer relations, Management, Relationship marketing

Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential.

 23 p hcmute 13/08/2020 395 1 Download

Từ khóa: Advertising media planning, Advertising, Advertising media planning, Marketing, Small business marketing, Decision making, Management

Every supply manager's essential desktop tool with in-depth, authoritative coverage of each topic Leaving no stone unturned in covering all aspects of the procurement and sourcing functions, The Procurement and Supply Manager's Desk Reference, Second Edition is filled with everything every organization needs to know about the key roles and responsibilities of a procurement professional. Presented logically to match the flow of the procurement...

 10 p hcmute 13/08/2020 541 2 Download

Từ khóa: Industrial procurement -- Handbooks, Materials management -- Handbooks, Purchasing -- Handbooks

Make the sale to four key generations All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong! What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing...

 9 p hcmute 13/08/2020 342 1 Download

Từ khóa: Business, Sales management, Selling

Delves into the fundamentals of business management with an emphasis on how to start a business as well as how to manage, grow, and harvest one - the full business cycle. This book also emphasises on building the business plan that offers a complement of chapters as well as a full business plan that gives you flexibility in assignment options.

 26 p hcmute 13/08/2020 297 2 Download

Từ khóa: Management

Adapted from the best-selling US text, Richard Daft's Management, this new Pacific Rim edition will provide students from Australia, New Zealand and South-East Asia with an introduction to management that will challenge, stimulate and encourage them towards further study in management.

 33 p hcmute 13/08/2020 420 1 Download

Từ khóa: Industrial management, Management, Organizational effectiveness

An introduction to management, this text includes concepts and practices, and discusses companies large and small. Topics covered include: understanding e-business; six sigma; workplace violence; knowledge workers; Internet job searches; and visionary leadership.

 19 p hcmute 13/08/2020 534 1 Download

Từ khóa: Management

This edition has been updated to reflect world events and their ramifications on international business. It includes three case studies illustrating the challenges and principles of international marketing, and encourages students to apply chapter concepts in minicases at the end of each chapter

 30 p hcmute 13/08/2020 662 1 Download

Từ khóa: International business enterprises -- Management, International business enterprises, International economic relations

Operations Management: Contemporary Concepts and Cases, is an ideal book for the instructor seeking a short text with cases. This book employs a cross-functional perspective, appealing to non-majors and practical for use in an MBA level course in operations management. The size and price of the book also make the text attractive for the cross-functional curriculum where students are required to purchase more than one text. The cases offer...

 16 p hcmute 12/08/2020 564 2 Download

Từ khóa: Production management, Quản trị sản xuất

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology...

 20 p hcmute 12/08/2020 436 1 Download

Từ khóa: Marketing, Marketing -- Management

Covers the concepts and theories of creating and implementing a marketing strategy and focuses on the strategic planning process and marketing's cross/inter-functional relationships. This text helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy.

 15 p hcmute 12/08/2020 440 1 Download

Từ khóa: Marketing -- Management

When asked to define the ideal leader, many would emphasize traits such as intelligence, toughness, determination, and vision―the qualities traditionally associated with leadership. Often left off the list are softer, more personal qualities―but they are also essential. Although a certain degree of analytical and technical skill is a minimum requirement for success, studies indicate that emotional intelligence may be the key attribute that...

 5 p hcmute 12/08/2020 411 1 Download

Từ khóa: Leadership, Management