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International business: The challenge of global competition
This edition has been updated to reflect world events and their ramifications on international business. It includes three case studies illustrating the challenges and principles of international marketing, and encourages students to apply chapter concepts in minicases at the end of each chapter
30 p hcmute 13/08/2020 541 1
Từ khóa: International business enterprises -- Management, International business enterprises, International economic relations
International business: Competing in the global marketplace
International Business' addresses the strategic, structural and functional implications of international business in firms around the world.
8 p hcmute 10/08/2020 646 1