» Từ khóa: International economic relations

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The global business environment: towards sustainability?

Offering an accessible introduction to the business environment, this edition of Janet Morrison's textbook explores the economic, political, social, legal, cultural, and technological dimensions that affect businesses Call no. : 337 M878

34 p hcmute 06/07/2023 106 0

Từ khóa: Competition, International, Globalization -- Economic aspects, International business enterprises, International economic relations, International trade.
The business environment: a global perspective

The Business Environment: A Global Perspective is the ideal text to support your teaching as you help your students identify, analyse, and plan for external and internal factors in business strategy. With a range of features, end-of-chapter reviews, and questions, this book will offer your students the additional resources to succeed in the course. Call no. : 658 W933

21 p hcmute 06/07/2023 125 0

Từ khóa: Business, Industrial management -- Great Britain, Industrial policy -- European Union countries, Industrial policy -- Great Britain, International economic relations
International business: The challenge of global competition

This edition has been updated to reflect world events and their ramifications on international business. It includes three case studies illustrating the challenges and principles of international marketing, and encourages students to apply chapter concepts in minicases at the end of each chapter

30 p hcmute 13/08/2020 541 1

Từ khóa: International business enterprises -- Management, International business enterprises, International economic relations

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