Marketing strategy: A decision-focused approach

Covers the concepts and theories of creating and implementing a marketing strategy and focuses on the strategic planning process and marketing's cross/inter-functional relationships. This text helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy.

Từ khóa: Marketing -- Management

15 p ovanketv 12/08/2020 333 1

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