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International business: The challenge of global competition

This edition has been updated to reflect world events and their ramifications on international business. It includes three case studies illustrating the challenges and principles of international marketing, and encourages students to apply chapter concepts in minicases at the end of each chapter

Từ khóa: International business enterprises -- Management, International business enterprises, International economic relations

30 p ovanketv 13/08/2020 542 1

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