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Join the conversation: How to engage marketing-weary consumers with the power of community, dialogue, and partnership/ Joseph Jaffe. -- Hoboken, NJ: John Wiley & Sons, 2007 xix, 300p.; 24cm ISBN 978470137321 1. Business communication . 2. Customer relations. 3. Marketing. 4. Relationship marketing. Dewey Class no. : 658.8343 -- dc 22Call no. : 658.8343 J232 Dữ liệu xếp giá SKN006809 (DHSPKT -- KD -- )
9 p hcmute 22/10/2013 451 1
Từ khóa: Business communication, Customer relations, Marketing, Relationship marketing
Develop a Customer / Product Matrix
Experiences differ from services • Experiences and services are distinct offerings. • Experiences are as distinct from services as services are from products. • Services are performed for the person (or property), experiences happen within the person. • A result (benefit) of the paid experiences is the creation of a lasting memory. To an extreme, experiences even change the individual(transformation). The individual pays not just...
58 p hcmute 28/05/2012 457 1
Từ khóa: Develop a Customer, Product Matrix, experience from the service, cargo systems, economic services, commodities,
To be able to use the functionality of PRISM in full, users have to register in the system by entering their user identifi cation and password (which are not case sensitive) and clicking the REGISTER NOW menu. The registration is needed to enable the users to receive a confi rmation e-mail message when their simulations are done so that they can view the results.
324 p hcmute 28/05/2012 352 1
Từ khóa: CES Function, Equilibrium Model, Equilibrium Model, Running a Simulation, Customize a Scenario, Impact Analysis
To be able to use the functionality of PRISM in full, users have to register in the system by entering their user identifi cation and password (which are not case sensitive) and clicking the REGISTER NOW menu. The registration is needed to enable the users to receive a confi rmation e-mail message when their simulations are done so that they can view the results.
324 p hcmute 28/05/2012 596 1
Từ khóa: CES Function, Equilibrium Model, Equilibrium Model, Running a Simulation, Customize a Scenario, Impact Analysis
Chương 3 HÀNH VI KHÁCH HÀNG (Customer behaviours)
Nội dung cuốn sách được đề cập đến: Các yếu tố tác động đến hành vi của người tiêu dùng và tổ chức ; Mô tả các dạng hành vi khác biệt của người tiêu dùng và tổ chức ; Mô tả qui trình ra quyết định mua của người tiêu dùng và tổ chức.
20 p hcmute 17/01/2012 526 3
Từ khóa: kinh doanh, hành vi khách hàng, customer behaviors, chiến lược marketing