» Từ khóa: Consumer behavior

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Business gamification for dummies

The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.)....

19 p hcmute 03/06/2022 295 0

Từ khóa: omputer games -- Social aspects, Consumer behavior -- Social aspects, Internet marketing -- Social aspects
Laddering : unlocking the potential of consumer behavior

Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed....

13 p hcmute 13/08/2020 330 1

Từ khóa: Advertising -- Research, BUSINESS & ECONOMICS -- Consumer Behavior, Consumer behavior
Customer's new voice : extreme relevancy and experience through volunteered customer information

The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming...

8 p hcmute 13/06/2017 401 1

Từ khóa: Customer relations, Consumer behavior

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