» Từ khóa: business

Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed....

 13 p hcmute 13/08/2020 406 1 Download

Từ khóa: Advertising -- Research, BUSINESS & ECONOMICS -- Consumer Behavior, Consumer behavior

Make competitive intelligence part of your business practice-and be on the cutting edge Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence For Dummies introduces you to this fascinating...

 19 p hcmute 13/08/2020 395 1 Download

Từ khóa: Business, Business intelligence, Business intelligence

Expert guidance for building an information communication and technology infrastructure that provides best in business intelligence Enterprise performance management (EPM) technology has been rapidly advancing, especially in the areas of predictive analysis and cloud-based solutions. Business intelligence caught on as a concept in the business world as the business strategy application of data warehousing in the early 2000s. With the recent...

 12 p hcmute 13/08/2020 372 1 Download

Từ khóa: Business intelligence, Business intelligence

Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential.

 23 p hcmute 13/08/2020 373 1 Download

Từ khóa: Advertising media planning, Advertising, Advertising media planning, Marketing, Small business marketing, Decision making, Management

Make the sale to four key generations All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong! What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing...

 9 p hcmute 13/08/2020 325 1 Download

Từ khóa: Business, Sales management, Selling

Business corruption in the global marketplace is becoming an increasing menace to U.S. organizations. Based on the authors hands-on experiences on the front line of the battle against corruption, Fighting Global Corruption skillfully explores the risk of doing business in the global marketplace and the precautions companies and organizations can take to deter corruption. A direct guide to anti-corruption, the book shows CFOs, internal...

 14 p hcmute 13/08/2020 534 1 Download

Từ khóa: Business enterprises -- Corrupt practices -- United States -- Prevention, Business enterprises, Compliance auditing, Corporations, Fraud, Corrupt practices, Prevention, United States

This edition has been updated to reflect world events and their ramifications on international business. It includes three case studies illustrating the challenges and principles of international marketing, and encourages students to apply chapter concepts in minicases at the end of each chapter

 30 p hcmute 13/08/2020 635 1 Download

Từ khóa: International business enterprises -- Management, International business enterprises, International economic relations

Focuses on the interrelationships of purchasing with the rest of the functional and system areas of the organization, with particular emphasis on the interface with marketing, logistics, supply chain management, and operations management.

 20 p hcmute 12/08/2020 467 7 Download

Từ khóa: Business logistics

There is an emerging consensus that all is not well with today’s market-centric economic model. Although it has delivered wealth over the last half century and pulled millions out of poverty, it is recession-prone, leaves too many unemployed, creates ecological scarcities and environmental risks, and widens the gap between the rich and the poor. Around $1 trillion a year in perverse subsidies and barriers to entry for alternative products...

 18 p hcmute 12/08/2020 408 1 Download

Từ khóa: Corporations -- Environmental aspects, Corporations, Industries, Social responsibility of business, Environmental aspects

DON'T LET YOUR FEAR OF FINANCE GET IN THE WAY OF YOUR SUCCESS Can you prepare a breakeven analysis? Do you know the difference between an income statement and a balance sheet? Or understand why a business that's profitable can still go belly-up? Has your grasp of your company's numbers helped--or hurt--your career? Whether you're new to finance or you just need a refresher, this go-to guide will give you the tools and confidence you need to...

 6 p hcmute 12/08/2020 412 1 Download

Từ khóa: Business enterprises -- Finance, Financial statements

While this text's original structure and philosophy have been kept intact, in this edition the authors place an increasing importance on finding or developing effective frameworks that illustrate today's important supply chain issues. At the same time, motivated by new industry developments, they have added new material on a variety of topics, while increasing the coverage of others. Additionally, the authors continue to provide...

 23 p hcmute 12/08/2020 722 2 Download

Từ khóa: Business logistics, Industrial procurement, Marketing channels -- Management, Physical distribution of goods -- Management

Protect the earth and your bottom line If you need the best practices and ideas for turning sustainability into competitive advantage--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Craft strategy to compete on green turf - Redesign your business model, products, and processes to achieve green goals - Parlay...

 5 p hcmute 12/08/2020 383 1 Download

Từ khóa: Business enterprises -- Environmental aspects, Business enterprises, Environmental responsibility, Management, Social responsibility of business, Environmental aspects