» Từ khóa: business economics consumer behavior

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Laddering : unlocking the potential of consumer behavior

Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed....

13 p hcmute 13/08/2020 330 1

Từ khóa: Advertising -- Research, BUSINESS & ECONOMICS -- Consumer Behavior, Consumer behavior

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