» Từ khóa: marketting

"Newsjacking' features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, it combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global...

 16 p hcmute 13/08/2020 271 1 Download

Từ khóa: Branding (Marketing), Marketing

Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed, to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical...

 7 p hcmute 13/08/2020 490 1 Download

Từ khóa: Marketing -- Management, Marketing -- Technological innovations, Quantitative research.

Marketing: Concepts and strategies

 8 p hcmute 13/08/2020 428 3 Download

Từ khóa: Marketing, Tiếp thị. I. Dibb, Sally. II. Ferrell, O. C. III. Pride, William M. IV. Simkin, Lyndon.

Resource added for the Marketing program 101043, Digital Marketing 311045, and Design and Graphic Technology program 101117.{u200B}

 8 p hcmute 13/08/2020 384 1 Download

Từ khóa: Marketing, Marketing Management -- Textbooks, Marketing -- Textbooks. I. Hair, Joe F. . II. McDaniel, Carl.

The Rise of the Platform Marketer helps you leverage the 'always-on' consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation

 10 p hcmute 13/08/2020 410 1 Download

Từ khóa: Customer relations, Internet advertising, Internet marketing

Ba proven approach to revenue-generating marketing and client development/b iProfessional Services Marketing/i is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its iSecond Edition/i, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation;...

 15 p hcmute 13/08/2020 356 1 Download

Từ khóa: Branding (Marketing), Branding (Marketing), Marketing, Service industries, Marketing

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together-one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective....

 7 p hcmute 13/08/2020 384 1 Download

Từ khóa: Customer relations, Customer relations, Management, Relationship marketing

Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential.

 23 p hcmute 13/08/2020 342 1 Download

Từ khóa: Advertising media planning, Advertising, Advertising media planning, Marketing, Small business marketing, Decision making, Management

Applying the marketing concepts, this work and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.

 10 p hcmute 13/08/2020 186 1 Download

Từ khóa: Marketing

This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice

 34 p hcmute 13/08/2020 283 1 Download

Từ khóa: Marketing

Presented in a conversational student-oriented style, this book and package is designed to meet the needs of a spectrum of faculty ranging from the professor who just wants a textbook and a few key supplements, to the professor who wants a fully integrated multimedia program.

 19 p hcmute 13/08/2020 128 1 Download

Từ khóa: Marketing

Continues a tradition of leading the market with content presented in a conversational student-oriented style. This text is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

 46 p hcmute 12/08/2020 104 2 Download

Từ khóa: Marketing