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Social media marketing for dummies
Get the last word on the most up-to-date social media marketing techniques If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost...
14 p hcmute 14/08/2020 473 1
Từ khóa: Internet marketing, Internet marketing, Online social networks, Social media, Economic aspects
Social media metrics for dummies
Discover how to gauge your online success based on social media metrics with so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience. You'll learn to sift through all the...
16 p hcmute 14/08/2020 472 1
Từ khóa: Internet marketing, Internet marketing, Marketing research, Online social networks, Social media, Economic aspects
Food industry design, technology, and innovation
Food products have always been designed, but usually not consciously. Even when design has been part of the process, it has often been restricted to considerations of packaging, logos, fonts and colors. But now design is impacting more dramatically on the complex web that makes up our food supply, and beginning to make it better. Ways of thinking about design have broad applications and are becoming central to how companies compete. To...
13 p hcmute 14/08/2020 475 1
Từ khóa: Branding (Marketing), Branding (Marketing), Food, Food presentation, Packaging, Technological innovations
Get a second stream of income without getting a second job! For anyone looking for a practical blueprint in creating an additional stream of home-based income, Double Your Income with Network Marketing is for you. This book offers a fresh look at the home-based business industry, offering an original step-by-step plan for home business success that includes a detailed look at the network marketing industry. By combining specific, turnkey...
9 p hcmute 13/08/2020 412 1
Từ khóa: Direct marketing, Multilevel marketing, Preparing to write, Purchasing power -- United States, Resources, The writing process
Newsjacking : the urgent genius of real-time advertising
"Newsjacking' features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, it combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global...
16 p hcmute 13/08/2020 307 1
Từ khóa: Branding (Marketing), Marketing
The analytical marketer: how to transform your marketing organization
Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed, to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical...
7 p hcmute 13/08/2020 555 1
Từ khóa: Marketing -- Management, Marketing -- Technological innovations, Quantitative research.
Marketing: Concepts and strategies
Marketing: Concepts and strategies
8 p hcmute 13/08/2020 499 3
Từ khóa: Marketing, Tiếp thị. I. Dibb, Sally. II. Ferrell, O. C. III. Pride, William M. IV. Simkin, Lyndon.
MKTG 12 : Principles of marketing
Resource added for the Marketing program 101043, Digital Marketing 311045, and Design and Graphic Technology program 101117.{u200B}
8 p hcmute 13/08/2020 435 1
Từ khóa: Marketing, Marketing Management -- Textbooks, Marketing -- Textbooks. I. Hair, Joe F. . II. McDaniel, Carl.
The Rise of the Platform Marketer helps you leverage the 'always-on' consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation
10 p hcmute 13/08/2020 477 1
Từ khóa: Customer relations, Internet advertising, Internet marketing
Ba proven approach to revenue-generating marketing and client development/b iProfessional Services Marketing/i is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its iSecond Edition/i, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation;...
15 p hcmute 13/08/2020 422 1
Từ khóa: Branding (Marketing), Branding (Marketing), Marketing, Service industries, Marketing
UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together-one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective....
7 p hcmute 13/08/2020 431 1
Từ khóa: Customer relations, Customer relations, Management, Relationship marketing
Small business marketing for dummies
Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential.
23 p hcmute 13/08/2020 395 1
Từ khóa: Advertising media planning, Advertising, Advertising media planning, Marketing, Small business marketing, Decision making, Management