» Từ khóa: branding marketing

More than ever before, beautifully designed packaging plays a crucial role in a food brand's success. In our social media obsessed world, the product is only part of the picture (literally). It's often the packaging that will tempt people to photograph and share it, often via still-life compositions platforms such as Instagram. Photogenic packaging is essential because we define ourselves and our values through how and where we live and what...

 7 p hcmute 21/08/2020 382 1 Download

Từ khóa: Branding (Marketing) -- Pictorial works, Commercial art -- Pictorial works, Food -- Packaging.

Food products have always been designed, but usually not consciously. Even when design has been part of the process, it has often been restricted to considerations of packaging, logos, fonts and colors. But now design is impacting more dramatically on the complex web that makes up our food supply, and beginning to make it better. Ways of thinking about design have broad applications and are becoming central to how companies compete. To...

 13 p hcmute 14/08/2020 352 1 Download

Từ khóa: Branding (Marketing), Branding (Marketing), Food, Food presentation, Packaging, Technological innovations

"Newsjacking' features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, it combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global...

 16 p hcmute 13/08/2020 241 1 Download

Từ khóa: Branding (Marketing), Marketing

Ba proven approach to revenue-generating marketing and client development/b iProfessional Services Marketing/i is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its iSecond Edition/i, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation;...

 15 p hcmute 13/08/2020 298 1 Download

Từ khóa: Branding (Marketing), Branding (Marketing), Marketing, Service industries, Marketing