» Từ khóa: marketing

Food products have always been designed, but usually not consciously. Even when design has been part of the process, it has often been restricted to considerations of packaging, logos, fonts and colors. But now design is impacting more dramatically on the complex web that makes up our food supply, and beginning to make it better. Ways of thinking about design have broad applications and are becoming central to how companies compete. To...

 13 p hcmute 14/08/2020 434 1 Download

Từ khóa: Branding (Marketing), Branding (Marketing), Food, Food presentation, Packaging, Technological innovations

Get a second stream of income without getting a second job! For anyone looking for a practical blueprint in creating an additional stream of home-based income, Double Your Income with Network Marketing is for you. This book offers a fresh look at the home-based business industry, offering an original step-by-step plan for home business success that includes a detailed look at the network marketing industry. By combining specific, turnkey...

 9 p hcmute 13/08/2020 375 1 Download

Từ khóa: Direct marketing, Multilevel marketing, Preparing to write, Purchasing power -- United States, Resources, The writing process

"Newsjacking' features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, it combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global...

 16 p hcmute 13/08/2020 282 1 Download

Từ khóa: Branding (Marketing), Marketing

Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed, to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical...

 7 p hcmute 13/08/2020 510 1 Download

Từ khóa: Marketing -- Management, Marketing -- Technological innovations, Quantitative research.

Marketing: Concepts and strategies

 8 p hcmute 13/08/2020 444 3 Download

Từ khóa: Marketing, Tiếp thị. I. Dibb, Sally. II. Ferrell, O. C. III. Pride, William M. IV. Simkin, Lyndon.

Resource added for the Marketing program 101043, Digital Marketing 311045, and Design and Graphic Technology program 101117.{u200B}

 8 p hcmute 13/08/2020 399 1 Download

Từ khóa: Marketing, Marketing Management -- Textbooks, Marketing -- Textbooks. I. Hair, Joe F. . II. McDaniel, Carl.

The Rise of the Platform Marketer helps you leverage the 'always-on' consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation

 10 p hcmute 13/08/2020 432 1 Download

Từ khóa: Customer relations, Internet advertising, Internet marketing

Ba proven approach to revenue-generating marketing and client development/b iProfessional Services Marketing/i is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its iSecond Edition/i, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation;...

 15 p hcmute 13/08/2020 370 1 Download

Từ khóa: Branding (Marketing), Branding (Marketing), Marketing, Service industries, Marketing

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together-one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective....

 7 p hcmute 13/08/2020 400 1 Download

Từ khóa: Customer relations, Customer relations, Management, Relationship marketing

Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential.

 23 p hcmute 13/08/2020 357 1 Download

Từ khóa: Advertising media planning, Advertising, Advertising media planning, Marketing, Small business marketing, Decision making, Management

Applying the marketing concepts, this work and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.

 10 p hcmute 13/08/2020 195 1 Download

Từ khóa: Marketing

This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice

 34 p hcmute 13/08/2020 292 1 Download

Từ khóa: Marketing