» Từ khóa: industrial marketing

The revenue acceleration rules: supercharge sales and marketing through artificial intelligence, predictive technologies, and account-based strategies/ Shashi Upadhyay, Kent McCormick. -- Hoboken, New Jersey: John Wiley & Sons, 2018. xii, 179 p. : ill, 24cm. Call no. : 658.1554 U65

 11 p hcmute 07/11/2022 95 0 Download

Từ khóa: Artificial intelligence, Industrial marketing

This book is a practical guide to sensory evaluation methods and techniques in the food, cosmetic and household product industries. It explains the suitability of different testing methods for different situations and offers step-by-step instructions on how to perform the various types of tests. Covering a broad range of food and non-food product applications, the book is designed to be used as a practical reference in the testing environment;...

 9 p hcmute 17/08/2020 463 3 Download

Từ khóa: Food Industry -- Handbooks, Household Products -- Handbooks, Marketing -- Methods -- Handbooks, Research Design -- Handbooks, Sensory evaluation

Ba proven approach to revenue-generating marketing and client development/b iProfessional Services Marketing/i is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its iSecond Edition/i, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation;...

 15 p hcmute 13/08/2020 299 1 Download

Từ khóa: Branding (Marketing), Branding (Marketing), Marketing, Service industries, Marketing

While this text's original structure and philosophy have been kept intact, in this edition the authors place an increasing importance on finding or developing effective frameworks that illustrate today's important supply chain issues. At the same time, motivated by new industry developments, they have added new material on a variety of topics, while increasing the coverage of others. Additionally, the authors continue to provide...

 23 p hcmute 12/08/2020 616 2 Download

Từ khóa: Business logistics, Industrial procurement, Marketing channels -- Management, Physical distribution of goods -- Management

This invaluable book attempts to bridge business management andscientific management practices so as to foster better understandingbetween the two entities. It focuses on commercialization of researchoutcomes. Using cases extensively to illustrate practical difficultiesencountered in working across functional barriers, the book alsoprovides guidelines on how these difficulties can be overcome

 17 p hcmute 03/08/2020 365 1 Download

Từ khóa: New products -- Marketing, Research, Industrial -- Economic aspects