Develop a Customer / Product Matrix

Experiences differ from services

Experiences and services are distinct offerings.

Experiences are as distinct from services as services are from products.

Services are performed for the person (or property), experiences happen within the person.

A result (benefit) of the paid experiences is the creation of a lasting memory. To an extreme, experiences even change the individual(transformation). The individual pays not just foranother product or service, but the experience.