» Từ khóa: marketing

Applying the marketing concepts, this work and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.

 10 p hcmute 13/08/2020 219 1 Download

Từ khóa: Marketing

This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice

 34 p hcmute 13/08/2020 311 1 Download

Từ khóa: Marketing

Presented in a conversational student-oriented style, this book and package is designed to meet the needs of a spectrum of faculty ranging from the professor who just wants a textbook and a few key supplements, to the professor who wants a fully integrated multimedia program.

 19 p hcmute 13/08/2020 140 1 Download

Từ khóa: Marketing

Continues a tradition of leading the market with content presented in a conversational student-oriented style. This text is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

 46 p hcmute 12/08/2020 127 2 Download

Từ khóa: Marketing

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology...

 20 p hcmute 12/08/2020 436 1 Download

Từ khóa: Marketing, Marketing -- Management

Covers the concepts and theories of creating and implementing a marketing strategy and focuses on the strategic planning process and marketing's cross/inter-functional relationships. This text helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy.

 15 p hcmute 12/08/2020 442 1 Download

Từ khóa: Marketing -- Management

It is clear that marketing has changed significantly over the years. This text covers services, ethics, global marketing and the power of the internet. It offers a whole chapter to each of these concepts because services marketing and ethics in marketing play a role in marketing practice.

 31 p hcmute 12/08/2020 266 2 Download

Từ khóa: Marketing

While this text's original structure and philosophy have been kept intact, in this edition the authors place an increasing importance on finding or developing effective frameworks that illustrate today's important supply chain issues. At the same time, motivated by new industry developments, they have added new material on a variety of topics, while increasing the coverage of others. Additionally, the authors continue to provide...

 23 p hcmute 12/08/2020 749 2 Download

Từ khóa: Business logistics, Industrial procurement, Marketing channels -- Management, Physical distribution of goods -- Management

This invaluable book attempts to bridge business management andscientific management practices so as to foster better understandingbetween the two entities. It focuses on commercialization of researchoutcomes. Using cases extensively to illustrate practical difficultiesencountered in working across functional barriers, the book alsoprovides guidelines on how these difficulties can be overcome

 17 p hcmute 03/08/2020 464 2 Download

Từ khóa: New products -- Marketing, Research, Industrial -- Economic aspects

Barton Biggs was a Wall Street legend, trusted by investors around the globe. Now, in his last book, Biggs offers savvy insights into the innermost workings of the markets-today and for the years to come. Packed with keen insights, global experiences, and opinionated stances on investing, Diary of a Hedgehog:Biggs' Final Words on the Markets explores the ongoing downward economic spiral and where it's headed, to help readers keep their money...

 14 p hcmute 20/07/2020 331 1 Download

Từ khóa: Hedge funds, Hedge funds. I. Title: Diary of a hedgehog : . II. Title: Biggs' final words on the markets / . III. Title: Barton Biggs

This study guide provides you with key resources to help you complete the core units of the BTEC Higher National in Business. It contains selections from market-leading text books that are used on Higher Education programmes worldwide and it is supported with online resources.

 13 p hcmute 20/07/2020 538 1 Download

Từ khóa: Business strategy, Managing Financial Resources and Decisions, Marketing Principles

"50 Best Business Ideas takes a look back at the business world over the past 50 years, revealing the ideas and innovations that have changed how we do business - from the humble post-it note that we still use and love today to the revolutionary fax machine that changed business for the better and formed the beginnings of the speedier, fast moving business world as we know it today. 50 Best Business Ideas takes a look at the ideas, inventions...

 9 p hcmute 10/07/2020 379 1 Download

Từ khóa: Inventions, Marketing, History, New products, Success in business.