» Từ khóa: marketing

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology...

 20 p hcmute 12/08/2020 374 1 Download

Từ khóa: Marketing, Marketing -- Management

Covers the concepts and theories of creating and implementing a marketing strategy and focuses on the strategic planning process and marketing's cross/inter-functional relationships. This text helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy.

 15 p hcmute 12/08/2020 391 1 Download

Từ khóa: Marketing -- Management

It is clear that marketing has changed significantly over the years. This text covers services, ethics, global marketing and the power of the internet. It offers a whole chapter to each of these concepts because services marketing and ethics in marketing play a role in marketing practice.

 31 p hcmute 12/08/2020 234 2 Download

Từ khóa: Marketing

While this text's original structure and philosophy have been kept intact, in this edition the authors place an increasing importance on finding or developing effective frameworks that illustrate today's important supply chain issues. At the same time, motivated by new industry developments, they have added new material on a variety of topics, while increasing the coverage of others. Additionally, the authors continue to provide...

 23 p hcmute 12/08/2020 678 2 Download

Từ khóa: Business logistics, Industrial procurement, Marketing channels -- Management, Physical distribution of goods -- Management

This invaluable book attempts to bridge business management andscientific management practices so as to foster better understandingbetween the two entities. It focuses on commercialization of researchoutcomes. Using cases extensively to illustrate practical difficultiesencountered in working across functional barriers, the book alsoprovides guidelines on how these difficulties can be overcome

 17 p hcmute 03/08/2020 416 2 Download

Từ khóa: New products -- Marketing, Research, Industrial -- Economic aspects

Barton Biggs was a Wall Street legend, trusted by investors around the globe. Now, in his last book, Biggs offers savvy insights into the innermost workings of the markets-today and for the years to come. Packed with keen insights, global experiences, and opinionated stances on investing, Diary of a Hedgehog:Biggs' Final Words on the Markets explores the ongoing downward economic spiral and where it's headed, to help readers keep their money...

 14 p hcmute 20/07/2020 307 1 Download

Từ khóa: Hedge funds, Hedge funds. I. Title: Diary of a hedgehog : . II. Title: Biggs' final words on the markets / . III. Title: Barton Biggs

This study guide provides you with key resources to help you complete the core units of the BTEC Higher National in Business. It contains selections from market-leading text books that are used on Higher Education programmes worldwide and it is supported with online resources.

 13 p hcmute 20/07/2020 440 1 Download

Từ khóa: Business strategy, Managing Financial Resources and Decisions, Marketing Principles

"50 Best Business Ideas takes a look back at the business world over the past 50 years, revealing the ideas and innovations that have changed how we do business - from the humble post-it note that we still use and love today to the revolutionary fax machine that changed business for the better and formed the beginnings of the speedier, fast moving business world as we know it today. 50 Best Business Ideas takes a look at the ideas, inventions...

 9 p hcmute 10/07/2020 324 1 Download

Từ khóa: Inventions, Marketing, History, New products, Success in business.

It's often difficult to juggle promoting a library's electronic resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can...

 16 p hcmute 10/07/2020 548 2 Download

Từ khóa: Libraries, United States, Marketing, Electronic information resources, LaGuardia, Cheryl.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you’re really in Create products that perform the jobs people need to get done Get a bird’s-eye view of your brand’s strengths and weaknesses Tap a market that’s larger than China and India combined Deliver superior value to your B2B customers End the war between sales and marketing

 3 p hcmute 29/05/2020 395 1 Download

Từ khóa: HBR's 10 Must Reads on Strategic Marketing; Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld

In Markets Never Forget But People Do: How Your Memory Is Costing You Money and Why This Time Isn't Different, long-time Forbes columnist, CEO of Fisher Investments, and 4-time New York Times bestselling author Ken Fisher shows how and why investors' memories fail them―and how costly that can be. More important, he shows steps investors can take to begin reducing errors they repeatedly make. The past is never indicative of the future, but...

 5 p hcmute 31/03/2020 170 1 Download

Từ khóa: Markets; Ken Fishe

Trong các cuộc hành trình xuyên quốc gia, du khách thường thích tìm hiểu về đất nước và con người, nét văn hóa ẩm thực độc đáo của Việt Nam vì đó chính là nét đặc trưng của bản sắc dân tộc chúng ta. Nhất là trong thời đại thế giới đang phát triển cùng công nghệ 4.0 mở ra một bước tiến mới cho Thương Mại Điện Tử. Nhằm kết hợp công...

 22 p hcmute 03/01/2020 433 3 Download

Từ khóa: Xây dựng Website và kế hoạch Marketing cho nghiệp vụ học nấu ăn cô đầu bếp, VÕ THỊ HẢO - PHAN THỊ NGỌC QÚI