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Ba proven approach to revenue-generating marketing and client development/b iProfessional Services Marketing/i is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its iSecond Edition/i, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation;...
15 p hcmute 13/08/2020 351 1
Từ khóa: Branding (Marketing), Branding (Marketing), Marketing, Service industries, Marketing
Rough diamonds : The four traits of successful breakout firms in BRIC countries
Discover the four traits of the best performing, but least known, breakout firms in BRIC countries/b "Rough diamonds" are the best performing firms in the BRIC (Brazil-Russia-India-China) countries. These firms compare favorably with the top 500 firms and the top 25 manufacturing firms in their countries and comparable firms worldwide, exceeding them profit margins and return on assets over an extended time period. This book outlines who these...
20 p hcmute 13/08/2020 341 1
Từ khóa: Economic development -- Developing countries, Economic development, Industrial management, Industrial policy, Industries, Developing countries
The procurement and supply manager's desk reference
Every supply manager's essential desktop tool with in-depth, authoritative coverage of each topic Leaving no stone unturned in covering all aspects of the procurement and sourcing functions, The Procurement and Supply Manager's Desk Reference, Second Edition is filled with everything every organization needs to know about the key roles and responsibilities of a procurement professional. Presented logically to match the flow of the procurement...
10 p hcmute 13/08/2020 452 2
Từ khóa: Industrial procurement -- Handbooks, Materials management -- Handbooks, Purchasing -- Handbooks
Adapted from the best-selling US text, Richard Daft's Management, this new Pacific Rim edition will provide students from Australia, New Zealand and South-East Asia with an introduction to management that will challenge, stimulate and encourage them towards further study in management.
33 p hcmute 13/08/2020 373 1
Từ khóa: Industrial management, Management, Organizational effectiveness
Corporation 2020 : Transforming business for tomorrow's world
There is an emerging consensus that all is not well with today’s market-centric economic model. Although it has delivered wealth over the last half century and pulled millions out of poverty, it is recession-prone, leaves too many unemployed, creates ecological scarcities and environmental risks, and widens the gap between the rich and the poor. Around $1 trillion a year in perverse subsidies and barriers to entry for alternative products...
18 p hcmute 12/08/2020 374 1
Từ khóa: Corporations -- Environmental aspects, Corporations, Industries, Social responsibility of business, Environmental aspects
Power genes : Understanding your power persona-and how to wield it at work
Who hasn’t left the office after a particularly frustrating day wondering what they could have done to turn a negative experience into a positive one? Perhaps it was a difficult conversation with a domineering boss, or an encounter with a know-it-all peer who made you feel insecure. Would you believe the way you react to these interactions likely stems from the dynamics you experienced as a child? Could it be that your childhood persona has...
4 p hcmute 12/08/2020 402 1
Từ khóa: Control (Psychology), Control (Psychology), Executive ability, Industrial psychology, Management, Psychological aspects
Designing and managing the supply chain : Concepts, strategies, and case studies
While this text's original structure and philosophy have been kept intact, in this edition the authors place an increasing importance on finding or developing effective frameworks that illustrate today's important supply chain issues. At the same time, motivated by new industry developments, they have added new material on a variety of topics, while increasing the coverage of others. Additionally, the authors continue to provide...
23 p hcmute 12/08/2020 673 2
Từ khóa: Business logistics, Industrial procurement, Marketing channels -- Management, Physical distribution of goods -- Management
To ensure business success, companies must embrace sustainable management. Firms need to find the overlap between business interests and the interests of society and the environment before they can secure a lasting competitive edge. By making the case for sustainability as a fundamental business practice, The Triple Bottom Line became an instant classic when first published in 2006, showing a generation of business leaders how to find their...
15 p hcmute 12/08/2020 359 1
Từ khóa: Industrial management -- Environmental aspects, Industrial management, Social responsibility of business, Success in business, Environmental aspects
Constellations have helped break up space into manageable pieces to aid navigation. By connecting the stars we can relate to the unknown providing a guide to reach our destination. This title guides students through topics by dividing each into smaller sections encouraging student understanding and building confidence.
10 p hcmute 11/08/2020 314 1
Từ khóa: Business, Industrial management, Small business -- Management
Rough diamonds : The four traits of successful breakout firms in BRIC countries
This book explores rough diamond companies, companies that use new business models, often for unusual products. The book discusses who these companies are, how they have achieved success and how to sustain such success in the future.
21 p hcmute 11/08/2020 289 1
Từ khóa: Economic development -- Developing countries, Economic development, Industrial management, Industrial policy, Industries, Developing countries
Industrial management : An introduction
Its chapter embracing all the essentials of industrial management Student and teacher-friendly Even the most intricate concepts are deliberated in a lucid and simple language Questions at the end of the book to help students test their learning Each chapter is self-contained and gradually leads to successive levels of knowledge to ensure holistic understanding of the subject Index and glossary for easy reference Includes illustrative examples,...
12 p hcmute 10/08/2020 331 1
Từ khóa: Industrial management
Organizational behavior : An introduction to your life in organizations
Encourage problem-solving and critical thinking with Organizational Behavior: An Introduction to Your Life in Organizations—a practical, student-oriented, and experientially based text.
9 p hcmute 10/08/2020 358 1
Từ khóa: Organisatiegedrag, Organizational behavior, Psychology, Industrial