» Từ khóa: business management

"Entrepreneurship and Small Business' includes information on accounting control and decision-making as well as chapters on family businesses, corporate, international and social entrepreneurship.

 8 p hcmute 13/08/2020 488 1 Download

Từ khóa: Business education, Entrepreneurship, Entrepreneurship -- Study and teaching, New business enterprises, Small business, Small business -- Management, Small business -- Management -- Study and teaching, Small business -- Study and teaching.

Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential.

 23 p hcmute 13/08/2020 288 1 Download

Từ khóa: Advertising media planning, Advertising, Advertising media planning, Marketing, Small business marketing, Decision making, Management

Make the sale to four key generations All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong! What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing...

 9 p hcmute 13/08/2020 249 1 Download

Từ khóa: Business, Sales management, Selling

This edition has been updated to reflect world events and their ramifications on international business. It includes three case studies illustrating the challenges and principles of international marketing, and encourages students to apply chapter concepts in minicases at the end of each chapter

 30 p hcmute 13/08/2020 542 1 Download

Từ khóa: International business enterprises -- Management, International business enterprises, International economic relations

While this text's original structure and philosophy have been kept intact, in this edition the authors place an increasing importance on finding or developing effective frameworks that illustrate today's important supply chain issues. At the same time, motivated by new industry developments, they have added new material on a variety of topics, while increasing the coverage of others. Additionally, the authors continue to provide...

 23 p hcmute 12/08/2020 616 2 Download

Từ khóa: Business logistics, Industrial procurement, Marketing channels -- Management, Physical distribution of goods -- Management

Protect the earth and your bottom line If you need the best practices and ideas for turning sustainability into competitive advantage--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Craft strategy to compete on green turf - Redesign your business model, products, and processes to achieve green goals - Parlay...

 5 p hcmute 12/08/2020 298 1 Download

Từ khóa: Business enterprises -- Environmental aspects, Business enterprises, Environmental responsibility, Management, Social responsibility of business, Environmental aspects

Today's employees are often called upon to make presentations, whether to colleagues in the office or to customers and clients. The ability to speak confidently and persuasively is a valuable, career-enhancing skill for any employee and an asset to any employer. Difficulty with public speaking, whether from fear or insufficient training, can hinder career advancement. But with preparation and practice, you can master the art of making...

 10 p hcmute 12/08/2020 382 1 Download

Từ khóa: Business presentations, Business presentations, Executives, Management, Public speaking, Workshops (Adult education), Study and teaching, Training of

Based on the findings of an extensive research project that surveyed more than 5,500 enterprise employees and functional decision makers across the United States and China, Transforming Business: Big Data, Mobility and Globalization explores the influence of technology in the workplace and the implications to company culture, functional responsibilities and competitive advantage. This in-depth analysis illuminates emerging technological...

 7 p hcmute 12/08/2020 598 1 Download

Từ khóa: Business -- Technological innovations, Business, Globalization, Information technology, Mobile communication systems, Management, Technological innovations

To ensure business success, companies must embrace sustainable management. Firms need to find the overlap between business interests and the interests of society and the environment before they can secure a lasting competitive edge. By making the case for sustainability as a fundamental business practice, The Triple Bottom Line became an instant classic when first published in 2006, showing a generation of business leaders how to find their...

 15 p hcmute 12/08/2020 311 1 Download

Từ khóa: Industrial management -- Environmental aspects, Industrial management, Social responsibility of business, Success in business, Environmental aspects

This groundbreaking book reveals how different kinds of information overload impacts workers and businesses as a whole. ? It helps businesses get a grip on the financial costs of e-mail overload and interruptions and how working in an information overloaded environment impacts employee production, efficiency, and moral

 25 p hcmute 11/08/2020 300 1 Download

Từ khóa: Business communication -- Management, Business communication, Information resources management, Information technology, Knowledge management, Management

Constellations have helped break up space into manageable pieces to aid navigation. By connecting the stars we can relate to the unknown providing a guide to reach our destination. This title guides students through topics by dividing each into smaller sections encouraging student understanding and building confidence.

 10 p hcmute 11/08/2020 276 1 Download

Từ khóa: Business, Industrial management, Small business -- Management

Business improvement best practices and a proven methodology for improving corporate performance management, illustrated through a high performing program including numerous team case studies Corporate performance management consists of a set of processes that help organizations optimize their business performance.

 11 p hcmute 11/08/2020 476 1 Download

Từ khóa: Creative ability, Creative ability in business, Leadership, Management. 5. Management -- Case studies, Management information systems, New products -- Decision making, Nikon digital cameras, Organizational effectiveness -- Case studies, Performance -- Management, Photography -- Digital techniques, Photography -- Lighting, Preparing to write, Public speaking, Purchasing power -- United States, Resources, Success in business, The writing process