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Yum yum! : Creative food & drink branding design

More than ever before, beautifully designed packaging plays a crucial role in a food brand's success. In our social media obsessed world, the product is only part of the picture (literally). It's often the packaging that will tempt people to photograph and share it, often via still-life compositions platforms such as Instagram. Photogenic packaging is essential because we define ourselves and our values through how and where we live and what we choose to use. Consciously or unconciously, we are increasingly curating our identities in this way; using lifestyle choices as our own personal "packaging" and branding, if you will. The wrapping and boxes that "belong" in our kitchens alongside our possessions give depth to the points of view we share. And when someone who has multiple followers chooses to share personal choices, the packaging arguably achieves its own form of marketing and sales

Từ khóa: Branding (Marketing) -- Pictorial works, Commercial art -- Pictorial works, Food -- Packaging.

7 p ovanke 21/08/2020 333 1

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