» Từ khóa: marketing strategy

Kết quả 1-3 trong khoảng 3

BTEC level 4 HNC and Level 5 HND in Business: A Pearson Custom Publication.

This study guide provides you with key resources to help you complete the core units of the BTEC Higher National in Business. It contains selections from market-leading text books that are used on Higher Education programmes worldwide and it is supported with online resources.

13 p hcmute 20/07/2020 378 1

Từ khóa: Business strategy, Managing Financial Resources and Decisions, Marketing Principles
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy then written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth...

9 p hcmute 12/06/2017 617 1

Từ khóa: Blue Ocean Strategy, How to Create Uncontested Market Space and Make Competition Irrelevant
Marketing Management, Millenium EditionPhilip KotlerCustom

Change is occurring at an accelerating rate; today is not like yesterday, and tomorrow will be different from today. Continuing today’s strategy is risky; so is turning to a new strategy. Therefore, tomorrow’s successful companies will have to heed three certainties:

456 p hcmute 17/09/2012 511 8

Từ khóa: business strategy, marketing strategy, business management, product and service strategy, marketing strategy, strategic management, strategic planning

Bộ sưu tập nổi bật

Thư viện Đại Học Sư phạm Kỹ thuật - TP.HCM

Số 1 Võ Văn Ngân, Phường Linh Chiểu, Tp. Thủ Đức, Tp. Hồ Chí Minh, Việt Nam
ĐT: (+84 028) 3896 9920 - (+84 028) 3722 1223 EXT 8222
Email: thuvien@hcmute.edu.vn, thuvienspkt@hcmute.edu.vn

Phát triển bởi Thư viện số