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Marketing Management, Millenium EditionPhilip KotlerCustom
Change is occurring at an accelerating rate; today is not like yesterday, and tomorrow will be different from today. Continuing today’s strategy is risky; so is turning to a new strategy. Therefore, tomorrow’s successful companies will have to heed three certainties:
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Từ khóa: business strategy, marketing strategy, business management, product and service strategy, marketing strategy, strategic management, strategic planning