» Từ khóa: blue ocean strategy

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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan...

8 p hcmute 23/06/2020 457 1

Từ khóa: Blue Ocean Strategy, Renée Mauborgne
Blue Ocean Strategy

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught...

16 p hcmute 29/05/2020 254 1

Từ khóa: Blue Ocean Strategy; W. Chan Kim, Renee Mauborgne
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy then written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth...

9 p hcmute 12/06/2017 617 1

Từ khóa: Blue Ocean Strategy, How to Create Uncontested Market Space and Make Competition Irrelevant

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