» Từ khóa: Managing

BUSINESS was created with students' and professors' needs in mind. Students receive a cost-effective, easy to read text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information we know they cover in Introduction to Business - yet in a more condensed format that is easier for students and instructors to cover in 1 term....

 7 p hcmute 13/08/2020 328 1 Download

Từ khóa: Business, Business, Management, United States

Provides an approach to reducing operating costs, enhancing inventory control, increasing profits, improving customer satisfaction, and controlling assets. This book examines the practices, methods, equipment applications, and technology contributing to the effective operation of warehouse - including industrial, mail order, and retail facilities.

 10 p hcmute 13/08/2020 405 2 Download

Từ khóa: Physical distribution of goods -- Management -- Handbooks, Warehouses -- Management -- Handbooks, Warehousing

Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed, to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical...

 7 p hcmute 13/08/2020 554 1 Download

Từ khóa: Marketing -- Management, Marketing -- Technological innovations, Quantitative research.

In an era of unprecedented turbulence and change, Arjan J. van Weele?s market-leading textbook keeps you up-to-speed with the latest developments in purchasing and supply chain management theory and practice. Employing a flexible managerial perspective, Purchasing and Supply Chain Management, 5th Edition walks you through the core concepts, strategy, and implementation to provide the complete introduction for modern

 11 p hcmute 13/08/2020 438 8 Download

Từ khóa: Industrial management, Purchasing.

"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their...

 11 p hcmute 13/08/2020 564 1 Download

Từ khóa: Management -- Psychological aspects, Social sciences and management. I. Rasmussen, Mikkel B. .

This collection of HBR articles will help you to clarify corporate strategy with your IT department; fund only IT projects that support your strategy; transform IT investments into profits; build one technology platform for your entire organisation; adopt new technologies only when their best practices are established; use analytics to make smart decisions at all levels of your company; and, integrate social media into your business.

 5 p hcmute 13/08/2020 480 1 Download

Từ khóa: Information technology -- Management, Information technology, Strategic planning, Management. I. Title: Harvard business review on aligning technology with strategy.

Resource added for the Marketing program 101043, Digital Marketing 311045, and Design and Graphic Technology program 101117.{u200B}

 8 p hcmute 13/08/2020 435 1 Download

Từ khóa: Marketing, Marketing Management -- Textbooks, Marketing -- Textbooks. I. Hair, Joe F. . II. McDaniel, Carl.

This edition discusses the role of logistics in achieving corporate and financial goals. It provides practical guidance on auditing logistics systems and describes the use of customer surveys

 10 p hcmute 13/08/2020 678 8 Download

Từ khóa: Business logistics -- Cost effectiveness, Delivery of goods -- Management.

Logically structured in parts, this book covers the sales perspective, the practice of selling, sales channels, recruitment and training, and sales control. This edition contains the most up-to-date

 19 p hcmute 13/08/2020 332 1 Download

Từ khóa: Sales management, Selling. I. Lancaster, Geoff.

"Contemporary Management' has an innovative voice, content, pedagogy, design, and package. Ethics and Social Responsibility receive full-chapter coverage, and the authors dedicate greater and deeper coverage to many important topics including ethics and digital piracy; and the stakeholder approach to ethics.

 12 p hcmute 13/08/2020 476 1 Download

Từ khóa: Management. I. George, Jennifer M

"Entrepreneurship and Small Business' includes information on accounting control and decision-making as well as chapters on family businesses, corporate, international and social entrepreneurship.

 8 p hcmute 13/08/2020 620 1 Download

Từ khóa: Business education, Entrepreneurship, Entrepreneurship -- Study and teaching, New business enterprises, Small business, Small business -- Management, Small business -- Management -- Study and teaching, Small business -- Study and teaching.

Discover the four traits of the best performing, but least known, breakout firms in BRIC countries/b "Rough diamonds" are the best performing firms in the BRIC (Brazil-Russia-India-China) countries. These firms compare favorably with the top 500 firms and the top 25 manufacturing firms in their countries and comparable firms worldwide, exceeding them profit margins and return on assets over an extended time period. This book outlines who these...

 20 p hcmute 13/08/2020 393 1 Download

Từ khóa: Economic development -- Developing countries, Economic development, Industrial management, Industrial policy, Industries, Developing countries