» Từ khóa: Management

Resource added for the Marketing program 101043, Digital Marketing 311045, and Design and Graphic Technology program 101117.{u200B}

 8 p hcmute 13/08/2020 384 1 Download

Từ khóa: Marketing, Marketing Management -- Textbooks, Marketing -- Textbooks. I. Hair, Joe F. . II. McDaniel, Carl.

This edition discusses the role of logistics in achieving corporate and financial goals. It provides practical guidance on auditing logistics systems and describes the use of customer surveys

 10 p hcmute 13/08/2020 605 8 Download

Từ khóa: Business logistics -- Cost effectiveness, Delivery of goods -- Management.

Logically structured in parts, this book covers the sales perspective, the practice of selling, sales channels, recruitment and training, and sales control. This edition contains the most up-to-date

 19 p hcmute 13/08/2020 287 1 Download

Từ khóa: Sales management, Selling. I. Lancaster, Geoff.

"Contemporary Management' has an innovative voice, content, pedagogy, design, and package. Ethics and Social Responsibility receive full-chapter coverage, and the authors dedicate greater and deeper coverage to many important topics including ethics and digital piracy; and the stakeholder approach to ethics.

 12 p hcmute 13/08/2020 431 1 Download

Từ khóa: Management. I. George, Jennifer M

"Entrepreneurship and Small Business' includes information on accounting control and decision-making as well as chapters on family businesses, corporate, international and social entrepreneurship.

 8 p hcmute 13/08/2020 546 1 Download

Từ khóa: Business education, Entrepreneurship, Entrepreneurship -- Study and teaching, New business enterprises, Small business, Small business -- Management, Small business -- Management -- Study and teaching, Small business -- Study and teaching.

Discover the four traits of the best performing, but least known, breakout firms in BRIC countries/b "Rough diamonds" are the best performing firms in the BRIC (Brazil-Russia-India-China) countries. These firms compare favorably with the top 500 firms and the top 25 manufacturing firms in their countries and comparable firms worldwide, exceeding them profit margins and return on assets over an extended time period. This book outlines who these...

 20 p hcmute 13/08/2020 345 1 Download

Từ khóa: Economic development -- Developing countries, Economic development, Industrial management, Industrial policy, Industries, Developing countries

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together-one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective....

 7 p hcmute 13/08/2020 384 1 Download

Từ khóa: Customer relations, Customer relations, Management, Relationship marketing

Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential.

 23 p hcmute 13/08/2020 342 1 Download

Từ khóa: Advertising media planning, Advertising, Advertising media planning, Marketing, Small business marketing, Decision making, Management

Every supply manager's essential desktop tool with in-depth, authoritative coverage of each topic Leaving no stone unturned in covering all aspects of the procurement and sourcing functions, The Procurement and Supply Manager's Desk Reference, Second Edition is filled with everything every organization needs to know about the key roles and responsibilities of a procurement professional. Presented logically to match the flow of the procurement...

 10 p hcmute 13/08/2020 458 2 Download

Từ khóa: Industrial procurement -- Handbooks, Materials management -- Handbooks, Purchasing -- Handbooks

Make the sale to four key generations All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong! What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing...

 9 p hcmute 13/08/2020 298 1 Download

Từ khóa: Business, Sales management, Selling

Delves into the fundamentals of business management with an emphasis on how to start a business as well as how to manage, grow, and harvest one - the full business cycle. This book also emphasises on building the business plan that offers a complement of chapters as well as a full business plan that gives you flexibility in assignment options.

 26 p hcmute 13/08/2020 263 2 Download

Từ khóa: Management

Adapted from the best-selling US text, Richard Daft's Management, this new Pacific Rim edition will provide students from Australia, New Zealand and South-East Asia with an introduction to management that will challenge, stimulate and encourage them towards further study in management.

 33 p hcmute 13/08/2020 376 1 Download

Từ khóa: Industrial management, Management, Organizational effectiveness