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HBR's 10 Must Reads on Strategic Marketing

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you’re really in Create products that perform the jobs people need to get done Get a bird’s-eye view of your brand’s strengths and weaknesses Tap a market that’s larger than China and India combined Deliver superior value to your B2B customers End the war between sales and marketing

3 p hcmute 29/05/2020 350 1

Từ khóa: HBR's 10 Must Reads on Strategic Marketing; Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld
HBR's 10 Must Reads on Strategic Marketing

Create products that perform the jobs people need to get done, Get a bird’s-eye view of your brand’s strengths and weaknesses, Tap a market that’s larger than China and India combined...

7 p hcmute 02/04/2018 349 1

Từ khóa: HBR's 10 Must Reads on Strategic Marketing

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