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HBR's 10 Must Reads on Strategic Marketing

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
Figure out what business you’re really in
Create products that perform the jobs people need to get done
Get a bird’s-eye view of your brand’s strengths and weaknesses
Tap a market that’s larger than China and India combined
Deliver superior value to your B2B customers
End the war between sales and marketing

Từ khóa: HBR's 10 Must Reads on Strategic Marketing; Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld

3 p ovanke 29/05/2020 349 1

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