» Từ khóa: Philip Kotler

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HBR's 10 Must Reads on Strategic Marketing

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you’re really in Create products that perform the jobs people need to get done Get a bird’s-eye view of your brand’s strengths and weaknesses Tap a market that’s larger than China and India combined Deliver superior value to your B2B customers End the war between sales and marketing

3 p hcmute 29/05/2020 349 1

Từ khóa: HBR's 10 Must Reads on Strategic Marketing; Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld
HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

This book will inspire you to: Understand your customers buying center Integrate your sales and marketing operations Assess your business cycle and its impact on your sales force Transition away from solution sales Leverage the power of micromarkets Introduce tiebreaker selling and consensus selling Motivate your sales force properly This collection of articles includes Major Sales: Who Really Does the Buying, by Thomas V....

4 p hcmute 29/05/2020 264 1

Từ khóa: HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads); Harvard Business Review, Philip Kotler

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