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Business intelligence and analytics : Systems for decision support
This book included contents: - Decision Making and Analytics: An Overview - Descriptive Analytics - Predictive Analytics
10 p hcmute 17/08/2020 378 1
Từ khóa: Business intelligence, Decision support systems, Management -- Data processing
3 - D negotiation: powerful tools to change the game in your most important deals
In 3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals, David Lax and James Sebinius urge bargainers to look beyond tactics at the table. Indeed, persuasive tactics are only the "first dimension" of the author's 3-D Negotiation (TM) approach, developed from their decades of doing deals and analyzing great dealmakers." "Packed with practical steps and engaging examples, 3-D Negotiation demonstrates how superior setup...
9 p hcmute 17/08/2020 387 1
Từ khóa: Negotiation in business
Built-in social : Essential social marketing practices for every small business
How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in...
5 p hcmute 14/08/2020 393 2
Từ khóa: Finance, personal, United States, Purchasing power, United States, Small business, Social marketing
The new global roadmap: enduring strategies for turbulent times
Executives can no longer predicate international growth strategies on the assumption that globalization will continue to advance. But how should they respond to the growing pressures against globalization? Should they reshape their global strategies or stay the course? What can businesses do to control their destinies in this time of uncertainty? The New Global Road Map explains the key trends affecting global business today and--separating...
18 p hcmute 14/08/2020 363 1
Từ khóa: Business and politics, Globalization
Principles of business information systems
This third edition of 'Principles of Business Information Systems' has been fully updated to reflect the latest developments in business information systems. Cases have been updated, increasing the international content and questions and exercises have also been revised.
19 p hcmute 14/08/2020 387 1
Từ khóa: Business -- Data processing, Management information systems
Demand-driven inventory optimization and replenishment : creating a more efficient supply chain
"This new edition provides a focused message on how inventory optimization effects specific business verticals through improved metrics. It reviews the fundamentals of inventory optimization so that practitioners can attain a demand driven supply as well as provides a business perspective of why present inventory systems sub-optimize the supply chain and faulty replenishment processes lead to wasted time and effort. Readers come away with a...
11 p hcmute 13/08/2020 366 1
Từ khóa: Business logistics, Inventory control
BUSINESS was created with students' and professors' needs in mind. Students receive a cost-effective, easy to read text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information we know they cover in Introduction to Business - yet in a more condensed format that is easier for students and instructors to cover in 1 term....
7 p hcmute 13/08/2020 297 1
Từ khóa: Business, Business, Management, United States
Harvard business review on aligning technology with strategy
This collection of HBR articles will help you to clarify corporate strategy with your IT department; fund only IT projects that support your strategy; transform IT investments into profits; build one technology platform for your entire organisation; adopt new technologies only when their best practices are established; use analytics to make smart decisions at all levels of your company; and, integrate social media into your business.
5 p hcmute 13/08/2020 447 1
Từ khóa: Information technology -- Management, Information technology, Strategic planning, Management. I. Title: Harvard business review on aligning technology with strategy.
Logistics & supply chain management
This edition discusses the role of logistics in achieving corporate and financial goals. It provides practical guidance on auditing logistics systems and describes the use of customer surveys
10 p hcmute 13/08/2020 620 8
Từ khóa: Business logistics -- Cost effectiveness, Delivery of goods -- Management.
Entrepreneurship and small business : Start-up, growth and maturity
"Entrepreneurship and Small Business' includes information on accounting control and decision-making as well as chapters on family businesses, corporate, international and social entrepreneurship.
8 p hcmute 13/08/2020 565 1
Từ khóa: Business education, Entrepreneurship, Entrepreneurship -- Study and teaching, New business enterprises, Small business, Small business -- Management, Small business -- Management -- Study and teaching, Small business -- Study and teaching.
Innovative presentations for dummies
Be the speaker they follow with breakthrough innovative presentations Innovative Presentations For Dummies is a practical guide to engaging your audience with superior, creative, and ultra-compelling presentations.
19 p hcmute 13/08/2020 324 1
Từ khóa: Business presentations
Laddering : unlocking the potential of consumer behavior
Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed....
13 p hcmute 13/08/2020 389 1
Từ khóa: Advertising -- Research, BUSINESS & ECONOMICS -- Consumer Behavior, Consumer behavior