» Từ khóa: Advertising

Môn học giúp người học ứng dụng các kiến thức đã học ở các môn học trước như: nguyên lý thị giác, định luật xa gần, nghệ thuật chữ, ý tưởng sáng tạo, nghệ thuật nhiếp ảnh, kỹ năng sử dụng các phần mềm thiết kế,.... để tạo ra sản phẩm quảng cáo cho một thương hiệu hoặc một tổ chức xã hội. Người học được nâng cao kỹ năng...

 21 p hcmute 27/02/2020 711 12 Download

Từ khóa: Đề cương chi tiết môn học; Thiết kế quảng cáo; Advertising design; Ngành Thiết kế đồ họa

COURSEMATE provides instructors with all of the reporting tools needed to track student engagement, while students can access interactive study tools in a dynamic, online learning environment. It includes an enhanced eBook providing students with an interactive, online-only version of the printed textbook, a Student Learning Pathway, customized to the book, featuring a variety of integrated digital media, and has a simple, user-friendly...

 13 p hcmute 12/04/2019 416 3 Download

Từ khóa: Advertising & sales promotion, Ken Kaser

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert...

 14 p hcmute 12/04/2019 461 1 Download

Từ khóa: Creative strategy in advertising, Bonnie L. Drewniany, A. Jerome Jewler

Each title brings together the work of prominent professional photographers and pools their accumulated knowledge, focusing specifically on the fundamental technical aspects of photography - lighting; composition; color and tone; and imaging. Fashion and Advertising offers hardworking, incisive, and comprehensive advice on all aspects of the genre. Image portfolios are combined with each photographer's comments on the key influences behind...

 6 p hcmute 01/06/2017 493 4 Download

Từ khóa: Photography, Fashion, Advertising

A celebration of "the misfits, the rebels, the troublemakers, the round pegs in the square holes" who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen's "Think Small" to the "Nike Fuelband" to Levi's "Laundrette" and Burger King's "Subservient Chicken," this book looks at the history behind some 150 pieces of work to ask how and...

 32 p hcmute 31/05/2017 339 1 Download

Từ khóa: Game Changers, The Evolution of Advertising

Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the creative ingenuity of art directors and copywriters who devise the artwork and ideas for outdoor advertising, to explore how their artistic input drives an industry that supplies large-scale frames, billboards, transit shelters, bus sides, taxis, airships and many other...

 24 p hcmute 31/05/2017 418 2 Download

Từ khóa: Advertising Outdoors, Watch This Space!

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences,...

 18 p hcmute 31/05/2017 234 1 Download

Từ khóa: Advertising

Advertising and promotion: An integrated marketing commuications perspective/ George E. Belch, michael A. Belch . -- 7th ed. -- Boston: McGraw Hill, 2007 xxvi, 820p.; 28cm ISBN 0071105891 1. Advertising. 2. Advertisment and promotion. 3. Quảng cáo và tiếp thị. I. Belch, Michael A. Dewey Class no. : 659.1 -- dc 22Call no. : 659.1 B427 Dữ liệu xếp giá SKN005076 (DHSPKT -- KD -- )

 9 p hcmute 22/10/2013 438 1 Download

Từ khóa: Advertising, Advertisment and promotion, Quảng cáo và tiếp thị