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  • Creative strategy in advertising

    Creative strategy in advertising

    CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert...

     14 p hcmute 12/04/2019 461 1

    Từ khóa: Creative strategy in advertising, Bonnie L. Drewniany, A. Jerome Jewler

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