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Danh mục TaiLieu.VN
The future of value : how sustainability creates value through competitive differentiation
"Enhance business performance by using sustainability for competitive advantageThe Future of Value reveals what it takes for companies to grow and outperform the competition in today's growth-constrained, sustainability conscious world. The author shows leaders how to use sustainability as a powerful, pragmatic lens to enhance business performance. He also explores how to craft and oversee a portfolio of effective tools, develop competitive...
4 p hcmute 13/06/2017 404 1
Từ khóa: Management, Environmental aspects, Strategic planning, Environmental aspects, Value
Marketing Management, Millenium EditionPhilip KotlerCustom
Change is occurring at an accelerating rate; today is not like yesterday, and tomorrow will be different from today. Continuing today’s strategy is risky; so is turning to a new strategy. Therefore, tomorrow’s successful companies will have to heed three certainties:
456 p hcmute 17/09/2012 512 8
Từ khóa: business strategy, marketing strategy, business management, product and service strategy, marketing strategy, strategic management, strategic planning