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  • Blue Ocean Strategy

    Blue Ocean Strategy

    Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught...

     16 p hcmute 29/05/2020 254 1

    Từ khóa: Blue Ocean Strategy; W. Chan Kim, Renee Mauborgne

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