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Marketing: Concepts and strategies
Marketing: Concepts and strategies
8 p hcmute 13/08/2020 359 3
Từ khóa: Marketing, Tiếp thị. I. Dibb, Sally. II. Ferrell, O. C. III. Pride, William M. IV. Simkin, Lyndon.
Features comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. This title examines topics like the impact of the economic crisis and political climate on business, green and socially responsible business, and sustainability.
16 p hcmute 12/04/2019 478 1
Từ khóa: Introduction to business, William M. Pride, Robert J. Hughes, Jack R. Kapoor