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  • Wally Olins: Brand New : The Shape of Brands to Come

    Wally Olins: Brand New : The Shape of Brands to Come

    Wally Olins' fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our...

     8 p hcmute 31/05/2017 415 1

    Từ khóa: Wally Olins, Brand New, The Shape of Brands to Come

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