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  • Fashion Retailing : A Multichannel Approach

    Fashion Retailing : A Multichannel Approach

    This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign...

     23 p hcmute 31/05/2017 462 3

    Từ khóa: Bekleidungsindustrie, Einzelhandel, Management.

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