» Từ khóa: Global marketing

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  • Global marketing: A decision-oriented approach

    Global marketing: A decision-oriented approach

    Global marketing: A decision-oriented approach/ Svend Hollense . -- 4th ed. -- Saffron House Prentice Hall 2007 xxxviii, 714p 21cm ISBN ISBN 978-0-273-70678-6Dewey Class no. : 658.8 -- dc 22Call no. : 658.8 H737 Dữ liệu xếp giá SKN006284 (DHSPKT -- KD -- )

     11 p hcmute 22/10/2013 433 1

    Từ khóa: Global marketing

  • Global marketing: Foreign entry, local marketing, global management

    Global marketing: Foreign entry, local marketing, global management

    Global marketing: Foreign entry, local marketing, global management/ Johny K. Johansson. -- 4th ed. -- Boston: McGraw Hill, 2006 647p.; 28cm ISBN 0071244549 1. Global marketing. 2. Marketing. 3. Tiếp thị. Dewey Class no. : 658.8 -- dc 22Call no. : 658.8 J65 Dữ liệu xếp giá SKN005077 (DHSPKT -- KD -- )

     9 p hcmute 22/10/2013 358 1

    Từ khóa: Global marketing, Marketing, Tiếp thị

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