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The public relations writer's handbook : The digital age
The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public...
14 p hcmute 03/06/2022 214 1
Từ khóa: Public relations, Publicity
PR - kiến thức cơ bản và đạo đức nghề nghiệp
PR - kiến thức cơ bản và đạo đức nghề nghiệp / Đinh Thị Thúy Hằng, Mạch Lệ Thu, Nguyễn Thị Minh Hiền. -- H. : Lao động Xã hội, 2007 173tr. ; 21cm Dewey Class no. : 659.2 -- dc 22Call no. : 659.2 Đ584-H239
6 p hcmute 06/05/2022 287 0
Từ khóa: 1. PR (Public relation). 2. Quan hệ công chúng. I. Mạch Lê Thu. II. Nguyễn Thị Thu Hiền.
The 7 non-negotiables of winning : Tying soft traits to hard results
How to spot employees' true game-changing character traits for creating a winning culture Contrary to most conventional management wisdom, The 7 Non-Negotiables of Winning looks beyond employee skills and background and to identify the true game-changing character traits for creating a winning culture. Based on the author's methodology for what abilities drive decisions and actions within his own company, The 7 Non-Negotiables of Winning...
8 p hcmute 10/07/2020 402 1
Từ khóa: Consumer satisfaction, Creative ability, Creative ability in business, Customer services, Interpersonal relations, Leadership, ManagementNew products - Decision making, Nikon digital cameras, Photography -- Digital techniques, Photography -- Lighting, Preparing to write, Public speaking, Purchasing power -- United States, Resources, Success, Success in business, The writing process, Ryder, Peter, Unterberg, Bastian.