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From great paragraphs to great essays
This book consists if two parts. Unit 1 to 3 work on the paragraph, while Unit 4 to 7 work on the transition from paragraph writing to essay writing and on developing specific types of essays. The book ends with an appendix of Peer Editing Sheets.
11 p hcmute 28/08/2020 386 1
Từ khóa: Anh ngữ thương mại, English language-- Business English, Quảng cáo, Tiếp thị
Atlas 3: Learning-centered communication, teacher's extended edition
Atlas is a four-level series for teenagers to adults. Its solid language development and task-based approach helps students successfully learn English.
22 p hcmute 28/08/2020 355 1
Từ khóa: Anh ngữ thương mại, English language-- Business English, Quảng cáo, Tiếp thị
Meaningful contexts help students comprehend and acquire key functional language as they progress from controlled to open-ended forms of communication.
7 p hcmute 28/08/2020 251 1
Từ khóa: Anh ngữ thương mại, English language-- Business English, Quảng cáo, Tiếp thị
Atlas 2: Learning-centered communication
Atlas is a four-level series for teenagers to adults. Its solid language development and task-based approach helps students successfully learn English.
21 p hcmute 28/08/2020 308 1
Từ khóa: Anh ngữ thương mại, English language-- Business English, Quảng cáo, Tiếp thị
Atlas 3: Workbook, learning-centered communication
Atlas is a four-level series for teenagers to adults. Its solid language development and task-based approach helps students successfully learn English.
11 p hcmute 28/08/2020 247 1
Từ khóa: Anh ngữ thương mại, English language-- Business English, Quảng cáo, Tiếp thị
Atlas 1: Learning-centered communication, teacher's extended edition
Atlas develops the four language skills of listening, speaking, reading, and writing in a systematic and integrated fashion. Each level is designed to cover from 60 to 90 hours of class-room instruction. It can also be adapted for shorter or longer courses; suggestions for doing so are provided in the teacher's extended edition.
21 p hcmute 28/08/2020 365 1
Từ khóa: Anh ngữ thương mại, English language-- Business English, Quảng cáo, Tiếp thị
Atlas 4: Learning-centered communication
Atlas is a four-level series for teenagers to adults. Its solid language development and task-based approach helps students successfully learn English
21 p hcmute 28/08/2020 280 1
Từ khóa: Anh ngữ thương mại, English language-- Business English, Quảng cáo, Tiếp thị
A classic, known for its comprehensive and balanced coverage, this student textbook now includes contributions from Nina Hyams. The seventh edition reflects new thinking as a result of progress in research in the study of neurolingistics.
18 p hcmute 28/08/2020 296 1
Từ khóa: Anh ngữ thương mại, English language-- Business English, Quảng cáo, Tiếp thị
Stand 4: Standards - based English
Stand Out is an easy-to-use, standards-based series for adult students that teaches the English skills necessary to be a successful worker, parent, and citizen.
16 p hcmute 28/08/2020 247 1
Từ khóa: Anh ngữ thương mại, English language-- Business English, Quảng cáo, Tiếp thị
Literature and language teaching
Examines the relationship between the teaching of language and the teaching of literature to non-native students. This book attempts to identify key theoretical issues and principles as a basis for further discussion.
18 p hcmute 28/08/2020 272 1
Từ khóa: Anh ngữ thương mại, English language-- Business English, Quảng cáo, Tiếp thị
English for marketing and advertising: Express series
The fast route to English for work, The Express Series is ideal for students in employment who want to communicate more effectively in English. These short, intensive courses can be completed in 25-30 hours, so students make progress quickly. Titles in the Express Series can be used in a variety of ways: as stand-alone courses, for self-study using the interactive MultiROM, or alongside a coursebook such as International Express.
11 p hcmute 28/08/2020 302 2
Từ khóa: Anh ngữ thương mại, English language-- Business English, Quảng cáo, Tiếp thị
Business intelligence and analytics : Systems for decision support
The purpose of this book is to introduce the reader to these technologies that are generally called analytics but have been known by other names. The core technology consists of DSS, BI, and various decision-making techniques.
10 p hcmute 26/08/2020 341 1
Từ khóa: Business intelligence, Decision support systems, Management -- Data processing.