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E-Commerce: Business on the Internet
This text shows how fundamental business concepts apply to the world of e-commerce It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security. Case Studies are provided. This book shows how to build and maintain a commercial Web site and includes end-of-chapter projects that emphasize the practical application of...
15 p hcmute 09/07/2020 348 1
Từ khóa: E-Commerce: Business on the Internet, Constance H. McLaren, Bruce J. McLaren
The World Wide Wi-Fi: Technological Trends and Business Strategies
Your success guide to the next wireless revolution The next watershed innovation in wireless technology is here: IEEE 802.11 wireless local area networks (LANs). Recent studies from IDC indicate that the Wi-Fi wireless LAN market will likely account for ninety percent of projected LAN equipment revenues by 2005-a trend that promises to spill over into home wireless networks. Yet this amazing growth has also created confusion: Which version...
14 p hcmute 09/07/2020 440 2
Từ khóa: The World Wide Wi-Fi: Technological Trends and Business Strategies, Benny Bing, Stuart J. Herry
Business and technical communication: An annotated guide to sources, skills, and samples
Includes research sources, an annotated bibliography of how-to information, and detailed indexes to identify the most relevant items in aiding business and technical communication.
10 p hcmute 08/07/2020 442 3
Từ khóa: Business communication, Communication of technical information, Communication of technical information.
HBR Guide to Making Every Meeting Matter (HBR Guide Series)
Make every minute count.Your calendar is full, and yet your meetings don’t always seem to advance your work. Problems often arise with unrealistic or vague agendas, off-track conversations, tuned-out participants who don’t know why they’re there, and follow-up notes that no one reads—or acts on. Meetings can feel like a waste of time. But when you invest a little energy in preparing yourself and your participants, you’ll stay...
8 p hcmute 30/06/2020 343 1
Từ khóa: HBR Guide to Making Every Meeting Matter (HBR Guide Series), Harvard Business Review
HBR Guide to Delivering Effective Feedback (HBR Guide Series)
Take the stress out of giving feedback. To help your employees meet their goals and fulfill their potential, you need to provide them with regular feedback. But the prospect of sharing potentially negative news can be overwhelming. How do you construct your message so that it’s not only well received but also expressed in a way that encourages change? Whether you’re commending exemplary work or addressing problem behavior, the HBR Guide...
7 p hcmute 30/06/2020 540 1
Từ khóa: HBR Guide to Delivering Effective Feedback (HBR Guide Series), Harvard Business Review
The one primer you need to develop your leadership skills. Put aside all the overhyped new frameworks, the listicles, the "10 best things you need to succeed as a leader today." The critical leadership practices--the ones that will allow a leader to make the biggest impact over time--are well established. They're about how you create a vision and inspire others to follow it. How you make difficult strategic choices. How you lead innovation....
4 p hcmute 30/06/2020 441 1
Từ khóa: The Harvard Business Review Leader's Handbook: Make an Impact, Inspire Your Organization, and Get to the Next Level (HBR Handbooks), Ron Ashkenas, Brook Manville
The Clayton M. Christensen Reader
The best of Clayton Christensen's seminal work on disruptive innovation, all in one place. No business can afford to ignore the theory of disruptive innovation. But the nuances of Clayton Christensen's foundational thinking on the subject are often forgotten or misinterpreted. To achieve continuing growth in your business while defending against upstarts, you need to understand clearly what disruption is and how it works and how it applies to...
8 p hcmute 30/06/2020 355 1
Từ khóa: The Clayton M. Christensen Reader, Clayton M. Christensen, Harvard Business Review, James Conlan,
Leadership Presence (HBR Emotional Intelligence Series)
Many leaders consider "executive presence" a make-or-break factor in high-powered promotions. But what is this elusive quality, and how do you develop it? This book explains how to build the charisma, confidence, and decisiveness that top leaders project. Whether you're delivering a critical presentation or managing a hectic meeting, you'll be inspired to approach the situation with new strength. This volume includes the work of:...
5 p hcmute 30/06/2020 356 1
Từ khóa: Leadership Presence (HBR Emotional Intelligence Series), Harvard Business Review, Amy J.C. Cuddy, Deborah Tannen, Amy Jen Su, John Beeson
Intimidated by corporate finance? The numbers (and the jargon) can feel overwhelming - but you have to understand them to manage effectively. Finance Basics explains the fundamentals simply and quickly, introducing you to key terms and concepts such as: How to navigate financial statements How to weigh costs and benefits What's involved in budgeting and forecasting How to gauge a company's financial health About HBR's 20-Minute Manager...
11 p hcmute 30/06/2020 516 1
Từ khóa: Finance Basics, Harvard Business Review, James Edward Thomas
What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise
In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT...
9 p hcmute 30/06/2020 616 2
Từ khóa: What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise, Peter Weill, Stephanie Woerner
Driving Digital Strategy: A Guide to Reimagining Your Business
Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its...
9 p hcmute 30/06/2020 651 1
Từ khóa: Driving Digital Strategy: A Guide to Reimagining Your Business, Sunil Gupta
Business & Professional Communication - Texas Edition
Connected is a digital teaching and learning platform that makes it easy and convenient to customize lessons, review assignments, and communicate with students. This one-stop shop allows students and teachers to access eBooks, assessment tools, classroom resources, messaging tools, and so much more!
7 p hcmute 30/06/2020 377 1
Từ khóa: Business & Professional Communication - Texas Edition, Kitty O.Locker, Donna S.Kienzler