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Marketing your library’s electronic resources: A how-to-do-it manual


It's often difficult to juggle promoting a library's electronic resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding.

Từ khóa: Libraries, United States, Marketing, Electronic information resources, LaGuardia, Cheryl.

16 p ovanke 10/07/2020 480 2

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